Looking to Hire in the Dallas Job Market?
The internet, and all the wonders involved, is really changing the face of communications and the workplace. While some people still believe that Facebook is a passing fad, others understand that it is just one of many new innovations that will change the way the world works forever. Today, more adults access the internet through their mobile devices than they do through any other means. Are you ready to integrate your hiring process with mobile communications? Here are a few things to know before you get started.
- Optimize your website. The first step is to work with your IT and Web Design team to ensure that your site is accessible to individuals viewing it through a mobile device. Mobile optimization can be easy or complex depending on the components your business needs to function properly. If job seekers can’t easily access your information through their smart phones or tablets, they will not stay on your site long and will apply with someone else.
- Engage with your audience. Part of the mobile optimization strategy that companies should implement is to stay active on social media. Many people use Twitter to receive much of their daily dose of information. Tweet updates about your company or open jobs. Be where your target audience already gathers.
- Use visual media. Video and other visual media, like Pinterest, are great at attracting the right people to your site. Recent internet studies have shown that individuals are more likely to respond to a company if they have viewed a positive video about that organization. Use video to promote your business and attract like-minded people to apply for your jobs.
- Offer easy to use online applications. Probably the most important aspect of using mobile devices to assist with your hiring efforts is to make sure that the application is easy to use. For instance, you can allow for one-click applications that can pull information from their LinkedIn profile. Try to avoid lots of fields where they need to type a lot of information. Offer them the ability to bookmark your job postings so they can go back to them later when they have time to dedicate to the process.